Paid Social Strategist

Paid Social Strategist

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others. 

We are looking for a passionate, highly analytical, and results-driven Paid Social Strategist to join our growing performance marketing team in our New York City office. As the Paid Social Strategist, you’ll be responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and sales. The ideal candidate has a growth mindset, deep paid social experience, and an interest in live entertainment, theatre, and/or the performing arts. Reporting to the Associate Director of Paid Social, the Paid Social Strategist is a full-time exempt role based in New York City. 

WHAT YOU’LL DO:

• Plan, launch, manage, and optimize paid social campaigns across platforms including Meta (Facebook and Instagram), TikTok, Pinterest, and LinkedIn. 

• Collaborate with the creative team to develop ad concepts and messaging strategies that align with audience insights and campaign objectives. 

• Implement structured A/B tests to refine audience targeting, creative performance, and bidding strategies. 

• Monitor campaign performance and key metrics regularly, analyzing data to identify trends, insights, and areas for improvement. 

• Manage and optimize budgets to maximize performance and ROAS, making real-time adjustments based on performance trends and goals. 

• Utilize audience targeting tools and methodologies (e.g., lookalike modeling) to reach the right demographics and refining strategies based on performance data 

• Collaborate closely with cross-functional teams, including client services, creative, content, and business intelligence, to ensure seamless campaign execution. 

• Attend client meetings presenting reports to internal and external stakeholders on paid social performance, clearly articulating insights and strategic optimization recommendations. 

• Stay informed of industry trends, platform updates, and emerging technologies in the paid social landscape

WHO WE'RE LOOKING FOR:

• 3-5 years of experience managing Paid Social campaigns across Meta and TikTok a must; Pinterest, Snapchat, X, LinkedIn, etc. are a plus. Deep understanding of Meta advertising required. 

• Meta Blueprint Certification preferred 

• Strong understanding of key performance metrics (e.g., CPM, CTR, CPC, CPA, CAC, ROAS, CVR, etc.) to identify optimization opportunities 

• Experience managing budgets from five to seven-figure budgets per month  

• Knowledgeable about channel best practices, from campaign setup to targeting and creative 

• Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights.   

• Excellent communication skills and a demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment 

• Proficiency in MS Excel, PowerPoint, and Word 

• Attention to detail and ability to multi-task in a deadline-driven environment 

• Curiosity and the inclination to find the “why” behind performance  

• A passion for live theatre, arts, culture, attractions, and/or tourism is a plus! 

• A working knowledge of paid search is a plus! 

WHAT WE OFFER:

• A competitive salary between $65,000 - $75,000, commensurate with experience
• A generous PTO policy
• 1/2 day Summer Fridays 
• 100% employer-paid healthcare for employees
• 100% employer-paid dental care for employees
• Flexible working hours
• Hybrid position: minimum three days per week in office
• WFA for set weeks during the year
• Training and Development fund per employee
• Paid parental leave to a maximum of 12 paid weeks
• Student loan repayment assistance (or tuition assistance) with years of service
• Paid sabbatical with years of service
• Pet-friendly office

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

Sound like a good fit? We’d love to hear from you!