Paid Social Strategist

New York, NY
Full Time
Paid Media
Experienced

Paid Social Strategist

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others. 

We are looking for a dynamic and results-driven Paid Social Media Strategist to join our growing PPC team. As a Paid Social Strategist, you will be responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Reporting to the Head of Paid Media, the Paid Social Strategist is a full-time exempt position that is based in New York City. 

WHAT YOU’LL DO:

  • Create and manage paid social media campaigns across various platforms such as Facebook/Meta, Instagram, Twitter/X, LinkedIn, etc.
  • Design compelling ad creatives and ad copy that resonate with the target audience
  • Implement A/B testing methodologies to optimize ad performance
  • Monitor campaign performance and key metrics regularly
  • Analyze data to identify trends, insights, and areas for improvement
  • Prepare and present detailed performance reports to stakeholders
  • Effectively manage and optimize budgets to ensure maximum ROI
  • Monitor spending patterns and adjust budgets based on performance and goals
  • Utilize audience targeting tools and methodologies to reach the right demographics
  • Continuously refine audience targeting strategies based on performance data
  • Work closely with cross-functional teams, including creative, content, and analytics, to ensure seamless campaign execution
  • Stay informed of industry trends, platform updates, and emerging technologies 

WHO WE'RE LOOKING FOR:

  • 3-5 years of experience in the digital media industry managing paid social and distribution (direct-to-consumer/e-commerce preferred)
  • Strong understanding of the Facebook/Meta platform; full knowledge of all bidding, targeting & optimization capabilities
  • Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights
  • Collaborative team player with excellent communication and relationship-building skills
  • Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Ability to work at the strategic level and at the tactical level with ability to problem solve
  • Experience or exposure to running campaigns on other paid social platforms (i.e. TikTok, Snapchat, etc.) a plus
  • A working knowledge of paid search advertising is very beneficial

WHAT WE OFFER:

  • A competitive salary between $65,000 - $75,000, commensurate with experience
  • A generous PTO policy
  • 1/2 day Summer Fridays 
  • 100% employer-paid healthcare for employees
  • 100% employer-paid dental care for employees
  • Flexible working hours
  • Hybrid position: minimum three days per week in office
  • WFA for set weeks during the year
  • Training and Development fund per employee
  • Paid parental leave to a maximum of 12 paid weeks
  • Student loan repayment assistance (or tuition assistance) with years of service
  • Paid sabbatical with years of service
  • Pet-friendly office


A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

Sound like a good fit? We’d love to hear from you! 

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